Market Segmentation?
The other day on the way to work I saw a homeless man pushing a shopping cart with a large, hand-scrawled sign on the front that read, "Liberalism is a mental disorder."My first reaction was that this was a curious strategy in bluer-than-Massachusetts-blood San Francisco, where the vast majority of people he runs into will be liberals. Maybe the idea is to corner the conservatives-who-give-to-bums niche with a distinctive appeal? Maybe it's just to provoke a reaction and draw passers-by into conversation. Maybe it's a sincere reflection of political belief, begging strategy be damned.
Then it hit me - this man was literally asking for handouts.
Maybe the sign was ironic. It would work on so many levels.
posted by Trevor @ 12:06 AM
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